New Trail Brewing Company captured top honors at the 2023 Craft Beer Marketing Awards, including a Global Crushie in the Bigger than Beer: Cause-related Beer Project or Campaign category for Replenish IPA.
“Replenish is a beer on a mission,” says Mike LaRosa, Director of Brewing Operations and Co-owner of New Trail, who has a degree in Environmental Studies. “New Trail Brewing has made a commitment to new tree growth wherever this beer is sold. One dollar from every case and a portion of kegged draft sales of Replenish IPA in Pennsylvania are being donated to the Pennsylvania Parks and Forests Foundation’s fund to plant and replenish the native tree population.”
“Since our inception in 2018, the New Trail brand has built a like-minded community that cares deeply about the natural environment and beauty of the Northeast,” says Don Rieck, Marketing Director, New Trail Brewing Company. “Our brand reflects our culture. We brewed Replenish IPA from the outset with the intention to dedicate support to the forests that our team and our customers appreciate.” Since the project’s inception in September 2022, New Trail has donated $25,000 for reforestation and has committed to the plan in perpetuity.
“In addition to its philanthropic component, people love Replenish for its flavor,” says LaRosa. “Replenish is a West Coast-style IPA that’s bright, crisp, and balanced with notes of sticky pine and deep citrus.”
In addition to receiving the Global Crushie award for the campaign, New Trail Replenish IPA received a Gold Crushie for Best Original Cause-Related Video, the 2023 Chair’s Award from PA Parks & Forests Foundation for their commitment, along with a 2023 World Beer Championships Silver Medal for the ale’s character.
New Trail has expanded its philanthropic outreach to include Maryland and will add New Jersey later in 2023, donating an amount proportional to the sales in each state.
