D.G. Yuengling & Son, Inc., the Oldest Brewery in America, is proud to announce its first-ever Major League Soccer (MLS) partnership with Austin FC, based in Austin, Texas.
As part of this exciting partnership, Yuengling will become an official partner of Austin FC, creating unparalleled game day experiences for fans at Austin FC’s state-of-the-art home, Q2 Stadium. At the stadium, fans will find a Yuengling branded grab-and-go market concession, allowing quick and convenient access to Yuengling’s brands including Traditional Lager and FLIGHT by Yuengling, the Next Generation of Light Beer®.
“We are thrilled to join forces with Austin FC, a club that shares our commitment to excellence and creating memorable experiences,” said Pat Pikunas, General Manager, The Yuengling Company. “Soccer has an incredible ability to bring people together, and we look forward to engaging with passionate fans around the game and Yuengling beer throughout the season in this new market.”
As a part of the partnership, Yuengling and Austin FC will host a variety of fan-centric events and activations throughout the season, including club player appearances, meet-and-greets, and unique giveaways. This partnership will extend beyond the stadium, as Yuengling plans to collaborate with Austin FC to provide fans with exclusive game-day activations such as FLIGHT by Yuengling pre-game tailgates and road viewing parties.
“We are proud to welcome Yuengling as an official partner of Austin FC,” said Andy Loughnane, Austin FC President. “Working together with America’s oldest and largest craft brewery, we are dedicated to creating an exceptional matchday experience for our passionate fans, amplifying the energy and excitement that define our beloved sport.”
For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit Yuengling.com.
