New Trail Brewing is back at it again, and this time with a new spin on a popular beer.
For the first time ever, fan-favorite 7% Broken Heels Hazy IPA will be offered in 12 packs of 12oz cans. This makes sense for the brand since this IPA has seen tremendous growth over the last few years.
New Trail wanted to align Broken Heels more closely to the rest of its Essential Brands: Lazy River Pils, SOB Hill, White Ale, and Trail Ale. This is why Broken Heels now features the main Bootprint logo, signature topographics, and the Trailmarker highlighting some of the biggest natural attractions in North Central PA. In addition, the unique bright orange color should evoke Adventure and Excitement.
Broken Heels 12 packs will launch at the New Trail’s taproom on May 15th, at just $21. Broken Heels 12 packs are shipping to retail partners the week of the 17th, with this all-new branding. Beer fans can expect it on most shelves across the state, the week of the 17th, just in time to pack it for Memorial Day Adventures.
The brewery wants to reiterate that the liquid is not changing, they like it as it is too much! Broken Heels 4-pack 16oz cans are NOT changing or going away. If you’re a fan of Broken Heels in 16oz, you’ll still be able to pick them up with the familiar original can art, and the supply will also not be disrupted.
Are you excited to pick up one of these new 12 packs soon?
