Two Robbers Seltzer Company, the leading independent hard seltzer brand in the Northeast US, is excited to announce its latest innovation – Double Punch Hard Juice.

Introducing Double Punch – the latest knockout from Two Robbers. These hard juices pack a punch with an 8% ABV and are made with loads of real fruit that’ll have your taste buds cheering. With Mango Double Punch and Black Cherry Double Punch in your corner, you’ll be the champion of any party. So step into the ring and get ready to take on the night with Two Robbers Double Punch!

The company plans to release the Double Punch Hard Juices in an 8-pack Variety Pack format featuring two flavors – Mango Double Punch and Black Cherry Double Punch. In addition, they will launch as single serve 19.2oz cans, and a six-pack Mango Double Punch. The products will be released in all of Two Robbers’ existing Mid-Atlantic and Northeast states. They are naturally gluten-free, and come in at 160-180 calories per 12oz can (roughly equivalent to a 100-110 Calorie 5% ABV beverage).

The packaging and branding for Two Robbers’ Double Punch were inspired by a vintage boxing aesthetic, with clear elements of Two Robbers’ signature illustration.

“We’ve been developing this idea for over a year, as a way to bridge the highly session-able and low calorie, zero sugar, nature of hard seltzers with the full-flavor full-texture aspects of FMBs and Craft Beer,” said founder and CEO Vikram Nayar. “We see this as an exciting and natural addition to the Two Robbers portfolio, that allows us to sit in multiple parts of the beer store.”

The Double Punch Hard Juices will be released in April of this year.

For more information, visit the Two Robbers website, or follow them on Instagram.