D.G. Yuengling & Son, Inc., the Oldest Brewery in America, and its partner, Andrews Distributing, are proud to announce a partnership with the Dallas Stars, the professional ice hockey team based in Dallas, Texas. This partnership deepens both the brewery’s association with the National Hockey League (NHL) and its commitment to providing fans of legal drinking age in Texas with great sports experiences.
As part of this new partnership, fans can elevate their game day experience at American Airlines Center with a visit to the Yuengling FLIGHT Club. Here, guests will be treated to fresh, seasonal dishes and creative menus crafted by Chef Mark Mabry and his culinary team, as well as the club’s two premium lounge bars – making the Yuengling FLIGHT Club the perfect pre- and post-game destination. Additionally, fans will find Yuengling-branded concession stands and kiosks throughout the arena, allowing convenient access to the brewery’s iconic Traditional Lager and the Next Generation of Light Beer®, FLIGHT by Yuengling.
“We are thrilled to team up with the Dallas Stars and American Airlines Center to become a key part of their dedicated fanbase’s experiences,” said Colin Callahan, General Manager of The Yuengling Company. “As we continue building our presence throughout Texas, we strive to establish connections with organizations that align with our commitment to excellence, and we look forward to what we will accomplish alongside this beloved team.”
Through this partnership, Yuengling and the Dallas Stars will establish a variety of fan-centric events throughout the season by hosting Dallas Stars alumni appearances, ticket sweepstakes, and game-day activations. FLIGHT giveaways will allow fans to win tickets to upcoming home games and, through their FLIGHT Fly-Away sweepstakes, Yuengling will offer consumers the chance to attend the Dallas Stars vs. the Nashville Predators game on April 15, 2025, at Bridgestone Arena.
“We are pleased to have Yuengling join us as an official partner of the Dallas Stars,” said Dallas Stars President and CEO Brad Alberts. “As a beloved beer brand in Texas, we are excited to join forces with the Oldest Brewery in America to bring unparalleled experiences and their iconic beer directly to our passionate hockey fans.”
“The Dallas Stars have been amazing partners to our team as we’ve worked to elevate our brands at American Airlines Center,” said David Holt, EVP Strategic Partnerships at Andrews Distributing. “This collaboration with Yuengling will allow us to enhance the game-day experience even more by making brews like FLIGHT and Traditional Lager more visible at Stars games and beyond. We’re looking forward to supporting this alliance and continuing to strengthen our local partnerships.”
For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit Yuengling.com.
