D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is proud to announce a multi-year partnership with the University of Kentucky Athletics. Beginning with the 2023 football season, Yuengling becomes the official craft beer of UK Athletics.
The partnership includes Kentucky Wildcat Athletics logo rights for advertising and promotional purposes, multiple game-day radio spots, printed yearbook and digital playbook inclusion, tickets and hospitality for Kentucky Wildcats games, and marketing rights throughout Wildcats athletics.
Consumers will also find retail promotions featuring University of Kentucky Athletics signage in their favorite stores, bars, and restaurants.
“Yuengling is excited to become a proud sponsor of the University of Kentucky Athletics,” said Wendy Yuengling, Chief Administration Officer and 6th Generation Family Member, at D.G. Yuengling & Son, Inc. “We began distributing in Kentucky in 2018 and have established a loyal consumer following. We are eager to connect with fans of a storied university and athletic program like Kentucky Athletics, both in-game and at home, and introduce even more consumers to the Oldest Brewery in America.”
Legal-drinking-age fans of the Kentucky Wildcats can look forward to enjoying Yuengling’s flagship Lager and the upscale light brand, FLIGHT by Yuengling – while cheering on the Wildcats.
Yuengling Traditional Lager is a true original, known for its rich amber color and medium-bodied flavor that delivers a well-balanced taste with distinct character. FLIGHT by Yuengling is the Next Generation of Light Beer® that combines superior taste with low carbs and calories. A leader in the light beer refreshment category, FLIGHT contains 2.6 grams of carbs, 95 calories, and 4.2% ABV. The partnership will serve to bring together two beloved and historic brands while providing new ways for legal drinking-age fans to cheer on the Wildcats.
Yuengling’s partnership with UK Athletics marks yet another investment in college athletics, which includes partnerships with the University of South Florida, the University of Central Florida, Western Kentucky University, Coastal Carolina, Rice, and Georgia State.
