Tröegs Independent Brewing announces the release of its beloved holiday ale, Mad Elf.

First released in 2002, this iconic beer was instrumental in putting the independent, family-owned brewery on the map.

“Mad Elf captures so many things about the holidays for so many people,” says co-founding brother Chris Trogner. “And not just beer lovers. A lot of people who typically don’t drink beer have a special connection with Mad Elf.”

The essence of this once-a-year holiday ale, along with its ruby red glow, is born from five varieties of tree-ripened cherries. Bing, Lambert, Van, and Royal Ann contribute a bright and juicy sweetness, while Montmorency adds a touch of tartness.

The other key ingredient in Mad Elf is Pennsylvania honey. Each year, the Hershey, PA-based brewery sources 25,000 pounds of local wildflower honey from The Happy Beekeeper in nearby Carlisle, PA.

Whether it’s the beer’s festive nature, nostalgia, decadence, flavors or whimsy, many fans feel Mad Elf captures the holiday season in a glass.

“It’s a beer that’s become synonymous with the season,” adds Trogner. “We like to say that it’s not the holidays until you’ve had your first Mad Elf.”

Mad Elf is available in 12-oz. bottles and cans at the brewery and throughout Pennsylvania starting this week, and everywhere else Tröegs beer is sold over the next few weeks. Look for Mad Elf on draft beginning in mid-November.