Evil Genius and Miller High Life Present: Brunch So Hard – The Mimosa of Beers
On Monday, October 12th, 2020, Evil Genius Beer Company and Miller High Life are set to release a new collaboration brew: “Brunch So Hard”.
Brunch So Hard is a 6.5% ABV/52 IBU hazy IPA brewed with all-natural Orange and Mango, Citra, Mosaic, Azzaca, and Hallertau Blanc hops, and is inspired by the Champagne of Beers. This IPA bursts with fruit flavors, bright fruity pebble notes, juicy haze, and a crisp, dry finish.
Playing on the boozy brunch favorite, the Mimosa, this beer has carved out its own niche as “The Mimosa of Beers”. It combines ingredients and creative components of both High Life and Evil Genius beers.
“As a beer drinker, I am a huge fan of High Life, so it was an instant yes when they asked! And the entire collaboration process was really amazing. We got to look under the hood and see how a big company creates a brand and goes to market. We definitely learned a ton.” – Luke Bowen – Co-Founder of Evil Genius.
To raise a toast to Evil Genius’ loyal consumers, Brunch So Hard will be available starting October 12th, only in Pennsylvania, New Jersey, and Delaware this October while supplies last, in 4 packs of 16oz cans at $10.00 retail price. This beer will also be available at Evil Genius’ taproom ‘The Lab’ starting 10/12 as well.
Miller High Life’s collaboration brew with Evil Genius is High Life’s third collaboration, having previously worked with Off Color Brewing and Terrapin Beer Co.
