Iron Hill Brewery is reimagining its 2023 packaged beer offering with a focus on year-round IPAs with big flavor.
New beers Autoplay, a Tropical American IPA, Kryptonic Haze, an Imperial Juicy IPA, and Peaches and Cream, a Milkshake IPA are currently rolling out to store shelves in PA, NJ, and DE. Beer lovers can use Iron Hill’s Beer Finder to locate the nearest Iron Hill retailer as the beers make their way into stores.
Refreshing and easy to drink, Autoplay Tropical American IPA’s ripe guava, juicy peach, and passion fruit flavors offer the perfect pairing for everything from casual dinners to music festivals to road trips and everything in between. At 5.6% ABV, customers can hit play and keep them coming. Autoplay rounds out Iron Hill’s core offering with a non-hazy option for those looking for a crisp, clean IPA.
Kryptonic Haze Imperial Juicy IPA (9% ABV) is a big beer with out-of-this-world flavor. A massive addition of American hops gives this beer an intense, juicy tropical fruit aroma and unique tropical flavor profile. With rave reviews from customers who got to taste early trial versions at several Iron Hill brewery locations, this is a market-driven evolution of their offering that will sit comfortably in the full beer portfolio.
Peaches and Cream Milkshake IPA (7% ABV) is the first beer available this year in Iron Hill’s new Milkshake IPA series. With the success of last year’s release of Orange Creamsicle Milkshake IPA, Iron Hill decided to expand the offering to a rotating seasonal selection. Highlighting familiar seasonal flavors, customers can expect nostalgia, comfort, and a little decadence in every sip. Each beer is formulated to be enjoyed either by itself or a la mode with a scoop (or two!) of vanilla ice cream. These beers also offer plenty of whimsy with labels adorned with Iron Hill’s lovable hop character featured in recipe-relevant illustrations. Peaches and Cream Milkshake IPA offers flavors of fresh peach, silky vanilla, and warm graham cracker crust. It will be followed in the series by the return of Orange Creamsicle in May and the new Strawberry Shortcake in October.
“New beers can often take a brewery years to develop,” says Mark Edelson, Co-Founder, and certified beer geek. “So releasing three at the beginning of the year is no small task. But one thing that sets Iron Hill apart is our ability to iterate and perfect recipes very quickly. With 20 brewery locations, our team of award-winning brewers can make test batches simultaneously and compare notes. Our team takes from everything they learn from the process and customer feedback to develop a final recipe. Once it’s perfected on the smaller systems, it’s ready to hit our 30-barrel production brewery in Exton. By the time an Iron Hill beer hits the shelves at your local retailer, you know that it has the fingerprints of some of the most decorated brewers in the country.”
