The Oldest Brewery in America to Release Yuengling Bock in Select Markets, the Pottsville Museum & Gift Shop, and at the Tampa Yuengling Draft Haus & Kitchen

In honor of the 195 years of brewing great beers milestone, D.G. Yuengling & Son, Inc. is bringing back a late winter and spring favorite, Yuengling Bock. The limited release will be available to legal drinking-age customers in PA, NJ, DE, MD, WV, OH, IN, KY, and NY Yuengling Bock will be available in 12-pack (12 oz) cans, and on draft in ¼ barrels in select markets starting mid-February, until supplies last.

Yuengling Bock has a deep brown color and flavorful malt-forward taste, while balanced with European Noble hops. For inspiration, the brewery reached into its archives and based this all-new label and package design on the Yuengling Bock labels from the early 1940’s.

“Bock beer is a nod to our rich German heritage,” said Jennifer Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc. “As long ago as the 1400s, bock beer was brewed in the Northern German city of Einbeck. This rich, malty beer started gaining popularity and is now enjoyed broadly across the globe, especially during cooler months.”

Yuengling Bock was previously re-launched in 2008 as a draft-only seasonal offering. It was the first time a Bock beer was produced by Yuengling in nearly 40 years. It returned the following year in draft and package in 2009, in conjunction with Yuengling’s 180th Anniversary. The brand was retired in 2014 and is now back after 10 years to be enjoyed for the brewery’s 195th Anniversary.

“Yuengling Bock is one of our most popular beer styles from our past, and we continue to receive requests to bring it back. We expect this limited-time offering will surprise and delight our loyal Yuengling beer drinkers,” said Jennifer Yuengling.