The Rivertowne Brewing, in Pittsburgh, PA, story goes back 16 years. Beginning in 2002, when an aspiring restaurateur and his family bought the original Rivertowne Inn, a small bar nestled right along the Allegheny River in Verona, just outside of Pittsburgh. As a true OG of the Pittsburgh brewing scene they have not only been a staple of the community for over a decade and a half, but also have built a brewing operation the people of Pittsburgh can be proud of; by operating 5 locations.

Rivertowne began brewing in 2007 at their Pourhouse location in Monroeville. They’ve expanded into a full production facility in Export and feature several unique, popular beers. However, while their story has a very long past, that hasn’t stopped them from continuing to grow as in 2018, they will be introducing a re-branding initiative.

“The direction for the new branding really came about with a question we asked ourselves: ‘What do we like to do in our spare time,’” said Rob Johnson, VP of Sales & Marketing at Rivertowne Brewing. “Swimming, kayaking, shing, tubing, camping, and drinking some suds in the afternoon on our boats were the activities that came to mind. These are activities we feel are enjoyed in all river communities across the state of Pennsylvania and beyond.”

In addition to Hala Kahiki, Grateful White, and EZ Lager, there will be five additional brands rounding out Rivertowne’s year-round core portfolio focus:

• Jump! IPA – 6.1% ABV, 80 IBU – American IPA with avor complexity ranging from berries, mangos, tropical and stone fruits to grass and resin. In life, there are jumpers and observers. This beer was created for the jumpers.

• Float Trip IPA – 5.2% ABV, 30 IBU – Hop-forward pale ale with a big tropical bouquet and taste, a pleasing mouthfeel, and well-balanced bitter nish that begs you to take another drink. Appealing to a wide variety including “non-IPA” drinkers.

• Class V IPA – 8.2% ABV, 60 IBU – American Double IPA. Class V is the classi cation for the most dif cult rapids that a kayaker or rafter would come across. This beer over ows with citrus, pine, and resiny hop avors which could knock you around if you’re not careful.

• Hazy Morning IPA – 6.7% ABV, 36 IBU – New England-style IPA with an assertive grapefruit aroma and fresh, green hop avors that snap your palate to attention and leave you wanting more.

• Dock Party IPA Mix Pack – This party pack of IPAs includes all four of the aforementioned IPAs and equips you to receive guaranteed invites to all of your friends’ upcoming parties. Like your crew, each of these four IPAs have unique personalities. There are three cans of each IPA included in this pack which provides you with plenty to spread around and share.

“We are really excited to introduce these new brands and packaging to everyone,” Johnson stated. “Rivertowne has always brewed great beer. We expect the new branding will have people reaching for our cans to re-investigate and discover this to be true.”

New 6-pack and 12-pack cans will hit shelves across Rivertowne’s distribution footprint in Ohio, Pennsylvania, New Jersey, West Virginia, and North Carolina in April. New beers will be on draft at Rivertowne’s five locations in Monroeville, North Huntingdon, Verona, Pittsburgh’s North Shore, and the brewery tasting room in Export beginning this March.

We raise a glass to Rivertowne’s new initiatives and look forward to seeing…… and more importantly…. tasting these new beers!