JOHNNY ROMEO: THE SERIES
Internationally acclaimed Australian Pop painter Johnny Romeo is proud to join forces again with Pennsylvania-based brewery Zeroday Brewing Company for their electrifying new project, Johnny Romeo: The Series.
The collaboration sees Australia’s leading Pop Artist lend his vibrant Technicolour Pop stylings to the designs of four unique, limited-edition tropical IPAs specially brewed for the series. A glorious meeting of kindred spirits, Johnny Romeo: The Series perfectly fuses together the celebrated Pop artist’s brash, neon-drenched Kitsch Pop with the deliciously adventurous attitude of Zeroday into a special fusion of craft beer and art not to be missed.
Johnny Romeo’s relationship with Zeroday goes back to 2017 and 2018 when they collaborated on the hugely successful Ned Kelly collection, a series of IPAs inspired by Australia’s most notorious bushranger. Zeroday is thrilled to be reuniting with one of the world’s leading voices in Pop Art to craft a loving homage to the innovative spirit of Harrisburg’s cultural and brewing community.
Over the course of eight weeks, Zeroday and Romeo will release one special, limited-edition IPA four-pack every two weeks, each with their own bold, distinct label and bright, fruit flavor combination (‘Chaos’, ‘Bully Boy’, ‘Get Money’ and ‘Beast Mode’). The ‘Series Kickoff Event’ will happen on August 19 from 7-9 pm at the Zeroday Taproom (925 N. 3rd Street) with the release of the first of the four beers as part of 3rd in the Burg, a monthly arts and culture festival that enlivens Harrisburg’s downtown and midtown and shows off the best the city has to offer.
For their latest joint venture, Australia’s King of Pop has adapted four of his iconic paintings into rollicking beer labels that perfectly compliment the effervescent fruit blends of Zeroday’s Tropical IPAs. Romeo’s colorfully off-beat mashups of cartoon animals and Pop culture bristles with a wide-eyed wonderment that resonates with Zeroday’s ethos of taking a pause to explore the side trails that life has to offer. These brews of kaleidoscopic candy hues and larger-than-life animal designs, which range from primate daredevils to Bowie space felines, inject an irresistible element of Pop energy to the full-bodied, citrusy notes of Zeroday’s latest tantalizing tropical concoctions.
Bringing together the worlds of art and craft brewing, each Johnny Romeo: The Series four-pack comes with an exclusive high-quality giclee print that corresponds to the beer label. All prints for these grand release IPAs will be signed by Johnny Romeo himself, with lucky collectors being able to meet the artist and pre-order future releases during the ‘Series Kick Off’ event at The Zeroday Taproom in Midtown Harrisburg. More than just a commemoration of Romeo and Zeroday’s latest collaboration, the accompanying print series taps into the giddy thrill of collecting funky new art and beers.
Bursting with bold, zesty flavors and exhilaratingly fun Kitsch Pop designs, Johnny Romeo: The Series is a spirited celebration of community, creativity, and craft brews that is sure to electrify the tastebuds of art aficionados and beer enthusiasts alike.
