Have you ever thought about why fast-food chains don’t serve craft beer? Take Jack In The Box for example, why aren’t we able to just walk into a fast-food chain such as Jack In The Box and order a nice, cold glass of craft beer?
So to voice your opinion and suggest that Jack In The Box, for example, include one or two craft beer options as part of their drink menu, you’re invited to participate in their customer survey, where such suggestions can be made.
If you don’t know why you should consider craft beer, then you should know that it comes with a slew of benefits such as increased sales, marketing opportunities, and community building. Think of how much better the business will be for Jack In The Box will be after realizing such potential.
Here are some of the best benefits why restaurants or fast-food chains should start serving craft beer:
1. Craft Beer is Accessible
Most customers can’t really decide on alcohol in restaurants. A wine list can be really long and cocktails can be too fancy. But a craft beer list, on the other hand, is accessible to just about any customer out there. Diners are more than willing to even order a “fancier” craft beer since they are already aware of what beer is and are willing to go for a different type of beer.
Furthermore, craft beer appeals much more to women, who are preferring it to wine more and more as the years go by. This is big as craft beer is generally viewed as a “man’s” drink.
2. People Will Pay More for Craft Beer
Even though it’s more expensive than a PBR or a Bud Light, it’s not expensive enough to break the $10 ceiling. Premium wine and cocktails are the pricier options that generally seem out of reach.
Due to this, customers are more than willing to pay a bit more for the special experience that craft beer brings, as it prevents people from resorting to stealing. Most people would rather pay $8 for a fancy beer than a $40 glass of wine as it feels like a treat at a fairer price. With this in mind, you can increase your fast-food chain’s overall sales.
3. Craft Beer Allows You to Offer More Specials
With craft beer, your restaurant has the opportunity to offer interesting specials that can further promote your establishment’s popularity. Here are some ideas that you can use to your advantage:
- Think up beer pairing with different food menu items:
- Provide seasonal beers from craft breweries on draft
- Offer a beer pairing dinner
An example of this tactic is utilized by Starbucks with its “Starbucks Evenings” experiment. Here, customers can be served craft beer or wine ordering small plates like flatbreads and truffle mac and cheese. You can take inspiration from this.
4. Craft Beer Drinkers are Loyal
There are many drinkers who are loyal followers of craft beer, so if you offer this beverage at your restaurant, fans are most likely going to pay you a visit just to have their favorite drink with their favorite meal.
For this purpose, many craft breweries will constantly post lists of where fans can get their favorite drink in areas. It’s a brilliant way to introduce new customers through your door. It’s also a brilliant way to introduce new people to your cuisine as a meal or an appetizer is obviously the best thing to go with their favorite brew. And if they post online reviews, this will open the door to many other new potential customers.
5. Customers Feel Better With Craft Beer
Craft beer makes people feel better as it contains better quality ingredients than the beers that are produced on a large commercial scale. This doesn’t just give them a more interesting and assertive flavor, but they just feel “cleaner” to the palate. As such, most drinkers feel better when they drink craft beer as they can savor the quality ingredients and the craftsmanship that went into the beer.
6. You Can Cook With Beer
Craft beer can also enable the chefs at your diner to get creative with their cooking. That’s because craft beer brings an interesting flavor to bread, soups, and desserts. This allows for unique specials as well as marketing opportunities.
