Things are heating up for American Craft Beer Week (5/15-5/21). Iron Hill Brewery, the most award-winning brewery east of the Mississippi, has just announced the launch of their new IPA Variety 12-pack, a first for the Exton, PA company.
The 12-pack will be rolling out to craft beer retailers everywhere in PA, NJ, and DE starting 5/15.
This exciting release features a carefully curated selection of Iron Hill’s extensive IPA lineup, including some of the brewery’s newest and most innovative creations, Autoplay Tropical American IPA and Kryptonic Haze Double IPA, along with 12-pack-exclusive Dankonia Juicy IPA and flagship, Philly Phavorite Hazy IPA.
“We’re thrilled to introduce this first-time Variety 12-pack to our fans,” said Mark Edelson, Iron Hill’s Co-Founder and VP of Beer. “We’ve handpicked a variety of our best IPAs, ensuring that there’s something for everyone in this pack. Whether you’re a die-hard hophead or just starting to explore the world of craft beer, we think you’ll love what we’ve put together. The beers in this pack make it a great summertime grab on your way to parties, pools or the beach and you will see it available everywhere craft beer is sold.”
Iron Hill has recently established a new, more consistent look for all beers destined for retail shelves. The new 12-pack follows suit, having been designed to jump off the shelf amid an ocean of summertime competition, while remaining true to the Iron Hill brand. The clean, textured background lets their new distinctive can designs pop, featuring vibrant colors and bold designs that highlight the unique characteristics and vibes for each beer.
Iron Hill is celebrating their first-ever 12-pack launch with their first-ever text-to-win contest for consumers called the Chill with the Hill summer sweepstakes. Iron Hill will be giving away a custom Solo Stove Mesa, Mountainsmith Cooler Cube, 100% wool blanket, and two camp chairs to four lucky winners. The contest runs through July 8th. Official rules are available at their website here.
